AI VISIBILITY: A CLEARER ONLINE PRESENCE The Human Aspect | Short explainer script When someone searches for your business, can they quickly understand who you are, what you offer and how to contact you? That is a useful starting point for thinking about AI visibility. Instead of chasing a mysterious score, focus on making your public information clear, accurate and useful. Start with your website. Explain your services in plain language. Give each main topic a clear home, and answer questions that your customers actually ask. A practical example is often more helpful than a page full of broad promises. Next, check your business profiles. Use consistent names, descriptions and contact details. Link to the correct website and remove outdated information on platforms you control. Then check the basics behind the pages. Can visitors use the site on a phone? Do the links work? Is important information available as readable text? Ask your website provider to help you check indexing and your sitemap. Google says its usual SEO practices also apply to AI Overviews and AI Mode. There is no special AI markup required for those features. Other platforms have their own systems, so being visible in one place does not guarantee visibility everywhere. Finally, review what people can find. Keep a record of the questions you test, the answers you receive and the sources linked. Treat each result as a snapshot, not a complete measurement of your reputation. The aim is a clearer, more useful online presence. Start with one page, correct one inconsistency and publish one genuinely helpful answer. For practical AI learning and business profile support, contact The Human Aspect at info@humanaspect.co.za.

THE HUMAN ASPECT | AI VISIBILITY CHECKLIST Use: mark each item Done / Needs work / Not applicable. Record evidence rather than calculating a visibility score. IDENTITY [ ] Business name and description are consistent on profiles we control. [ ] The website explains our services and the audiences we serve. [ ] Contact details and links are current. [ ] Team biographies contain accurate, verifiable information. CONTENT [ ] Each main page answers a distinct visitor need. [ ] Articles contain practical examples and clear headings. [ ] Sources support factual claims where needed. [ ] Old dates, expired vacancies and outdated statements are reviewed. [ ] Important information appears as readable text, not only in images. ACCESS AND NAVIGATION [ ] Key pages are linked from other relevant pages. [ ] Mobile text, controls and downloads are usable. [ ] A website administrator has checked indexing restrictions. [ ] Our sitemap includes the appropriate published pages. [ ] Page titles and descriptions describe each page accurately. REVIEW [ ] We record the date, platform and exact search or prompt used. [ ] We distinguish an AI mention from a linked citation and a website visit. [ ] We check cited sources before accepting an answer as accurate. [ ] We log errors, correct owned information and schedule a follow-up. NEXT THREE ACTIONS 1. Action / owner / due date: 2. Action / owner / due date: 3. Action / owner / due date: This is a practical review checklist, not a validated visibility score or a promise of rankings. Reference: https://developers.google.com/search/docs/appearance/ai-features humanaspect.co.za | info@humanaspect.co.za

THE HUMAN ASPECT | SEARCH AND AI VISIBILITY REVIEW LOG Copy this blank entry for each observation. Use public business information only. Date and time: Platform / model / search mode: Exact search phrase or prompt: Location / language / signed-in context, if relevant: Was the business mentioned? Yes / No: Was the website linked? Yes / No: URLs cited: Summary of response: Facts checked against reliable sources: Error or omission found: Evidence saved (screenshot or URL): Correction required: Action owner: Action completed on: Review date: Follow-up observation: SUGGESTED TEST QUESTIONS - What services does [business name] provide? Cite your sources and flag uncertainty. - Where can I find [business name]'s official contact details? - What does [business name] say about [specific service]? Link to the source. - Which businesses offer [service] in [location]? Explain the selection and cite sources. INTERPRETATION Repeat the same questions under comparable conditions. Results can vary between sessions, locations and platforms. Absence from one response does not establish that a site is unindexed. Do not present a small prompt sample as an overall ranking or reputation score. Measure relevant enquiries and website visits separately where possible. humanaspect.co.za | info@humanaspect.co.za